Are you ready for it?!
Here’s some exciting news from our Menz CEO, Phil Sims:
We are thrilled to finally be able to share that Polly Waffle will be back on shelves around Australia in late April!
Introducing the NEW Polly Waffle Bites! Deliciously soft marshmallow bites covered in wafer and milk chocolate.
Our family business, Menz,has a long history of supporting and reinvigorating nostalgic Aussie brands like Violet Crumble and FruChocs, so we have been excited by the opportunity to bring Polly Waffle back to life.
We understand this news has been a long time coming and we have been humbled by your ongoing support and patience! Polly Waffle had not been produced in more than ten years when we acquired it, so we essentially had to start from scratch to find out how we could produce it at our South Australian factory.
What we couldn’t anticipate was the number of variables out of our control, from COVID border closures restricting access to equipment, or updated retailer expectations. As we discovered, to recreate the original bar would require even more time and cost, without the guarantee that it would have the same quality that consumers remember. So unfortunately as much as we have tried, we are unable to do so.
It was so important to us that we didn’t put a subpar product in the market, especially one as much loved as Polly Waffle.
Creating a Polly Waffle Bite was the most responsible way to make bringing back the iconic brand a reality
We know it’s been a journey and we can’t wait for you to enjoy this delicious nostalgic treat, with a modern take!